User Experience Isn’t a Nice-to-Have, It’s a Growth Strategy

UX (User Experience) - Why? In todays tech market it is one of the most important roles every company must invest in. Gone are the days of build it fast, then make it look good. This is a comment I have heard my entire career. So many applications were build and put to market only to fail cause know one could figure out how to even use them, or they were too complicated and time consuming for anyone to learn.

Bottom line, in todays market you need to let your UX team (Yes I said team), listen to what the Business Leads and Stakeholders are looking to build. Then let UX do its thing. Think of UX as a tech R&D department.

Here is a small summary of what UX does.
1. Research if the product has been done before, how well it has done in that market, and if anyone still wants it.
2. UX discovers, learns and understands user needs with the help of SME's (Subject Matter Experts), product owners and end users.
3. UX designs and concepts the experience to make the application simple, easy, and enjoyable for anyone to use.
4. UX prototypes the application for the best testing and market results. We submit our findings to Business Leads and Stakeholders. Saving time and money on development. This adds focus to where the money and time would be best spent.
5. UX works with product and dev teams as well as beta testers to iterate, enhance, and grow the product.
6. UX saves companies money, time, and heartache on a daily basis.

This summary is only the basic tip of the UX iceberg. Many don't understand that human interaction plays a huge role in a UX team's decisions when creating a concept. Remember, User Experience includes physical and emotional response when using a product. Did the experience make you happy, or mad? Did it bring you joy or angst? Do you keep using something that you had a bad experience with? No, you don't. You stop using it and find something else. The same applies to applications.

So I ask again - UX (User Experience) - Why? Because your products need it. Your end users will thrive from it and your company will grow with it.

I am lucky to work for a company (Transflo) who understands the importance of UX and how it can make or break a products value in todays market. Trust in your UX teams for they truly understand your customers needs.

The stronger your UX team, the stronger your products will be!