Selected outcomes from 19 years leading product, UX, and AI-driven transformation.
Enterprise SaaS · Customer Experience
Challenge
Rising support costs and customers waiting on live agents for routine issues.
Approach
Rebuilt the enterprise knowledge base and AI-assisted self-service experience, guided by new Voice of the Customer and NPS programs.
Impact
Mobile · 500K+ users
Challenge
A complex document submission flow was slowing users down and delaying payment cycles.
Approach
Led discovery, journey mapping, and rapid prototyping, then redesigned the full flow across the mobile ecosystem.
Impact
AI/ML · Mobile & Platform
Challenge
Users relied on manual processing and support for everyday tasks.
Approach
Integrated AI/ML capabilities into product and workflow experiences for faster document processing and self-service.
Impact
Org Transformation
Challenge
Teams needed to move faster without sacrificing quality, accessibility, or brand standards.
Approach
Modernized the operating model with Figma, Storybook, and AI-powered workflows across Product, UX, and Research.
Impact
Design Systems · 4 Products
Challenge
Inconsistent UI and slow handoffs between design and engineering.
Approach
Scaled a Figma and Storybook system of 200 reusable components.
Impact
Leadership · Go-to-Market
Challenge
Product positioning and team capacity needed to keep pace with rapid company growth past $100M in revenue.
Approach
Partnered with executives, Sales, and Engineering on launch strategy; hired 8 designers and managed a $150K design tech budget.
Impact