Recent experience
Jan 2026 - Now
Head of Mobile Product/Experience
Transflo
4 months
As a forward-thinking and results-driven Head of Mobile Product and Product Experience, I drive innovation, market growth, and operational efficiency across mobile and web platforms. With deep expertise in B2B SaaS, I lead the strategy, design, and execution of scalable product solutions that align user experience with business outcomes. I specialize in transforming teams, modernizing product ecosystems, and delivering measurable impact. Over the past 8 years, I have played a key role in evolving the Transflo Mobile application into a market-leading platform—enhancing driver and enterprise experiences while supporting mission-critical workflows across the transportation industry. My leadership style combines creativity, empathy, and composure in fast-paced environments, enabling teams to execute effectively and deliver high-quality products. I am passionate about integrating AI, machine learning, and digital transformation into product strategy. From building scalable self-service ecosystems to unlocking new revenue streams, I focus on delivering value for customers, employees, and stakeholders. Known for my entrepreneurial mindset and strategic thinking, I lead cross-functional teams, mentor talent, and build partnerships that drive sustainable growth. Key Career Highlights: ● Scaled Transflo Mobile to 3.4M+ downloads and strong market adoption ● Delivered AI/ML solutions improving operational efficiency by 80%+ ● Generated $1.2M in annual savings through a 4M+ view self-service platform ● Contributed to Transflo’s top 1% SaaS revenue growth ● Improved platform stability, adoption, and user trust at scale ● Launched new revenue stream at Entangle Media
Jan 2025 - Jan 2026
Head of Product Experience
Transflo
1 Year
Dynamic product leader with a proven track record of driving innovation and market growth. Spearheaded the enhancement of key mobile and web application features, successfully integrated AI and machine learning technologies, and established a Go-to-Market (GTM) function alongside a Product Marketing Management (PMM) role. ● Instructed and mentored team members to align design processes with innovative AI-driven solutions, ensuring user-centered design principles and effective machine learning models. ● Spearheaded design and research efforts to create an intuitive user interface and seamless workflows for back-office operations. ● Envisioned and led the concept of a customer software configurator to streamline self-service workflows, empowering customers to efficiently customize and manage their services. ● Reimagined and led the PX team in developing a mobile feature that empowers end users to create and manage their own workflows using AI, resulting in a 30% reduction in time to task completion and increased adoption of the existing feature. ● Implemented Pendo to gain deeper insights into key metrics related to end-user adoption of products and features, enhancing product understanding by 40% ● Organized and aligned team goals with product needs, market insights, and company objectives to drive cohesive strategy and performance.
Aug 2021 - Jan 2025
Director of Product Experience
Transflo
3 Years and 6 months
Lead product experience function with focus on merging creative, product marketing, documentation, and product design teams. Oversee a diverse team, including creative professionals, UX designers, UX leads, and knowledge base professionals. ● Directed Teams for the design of 7 products, including Transflo Mobile, Workflow AI, Wallet, Scorecard, One Portal, Velocity, and Loads Workflow 2.0, consistently meeting and surpassing monthly and quarterly targets. ● Led transformative team that questioned norms and inspired organizational change, significantly impacting industry's approach and mindset. ● Created GTM process for best-in-class product campaigns.
Jan 2020 - Aug 2021
Manager of UX
Transflo
1 Years and 8 months
Expanded team to better organize and complete new sections of departmental growing. Created new roles and 3 teams needed for success. Designed and created the companies first self service knowledge base. Implemented a new "Product Creative" team to empower proper "Go to Market" processes and product messaging congruency. Continued as Sr UX Designer working with multiple stake holders, BA's, Dev teams to create new products and enhance our users experience and company growth. ● Created Product Marketing role for GTM and Video Creation for brand growth. ● Expanded UX team's reach and processes including implementing first UI/UX material library to speed up development for both product and development teams.
Apr 2018 - Jan 2020
UX Designer
Transflo
1 Years and 10 months
Joined company as contractor, then transitioned from previous role as manager of UX in different industry. Revamped user interface and overall design of mobile app for supply chain, overseeing document scanning features for expedited payments. Executed UX designer responsibilities while also introducing and implementing Agile methodologies as newly certified Scrum master. ● Produced 5 prototypes within one week, earning recognition in major trade magazine and solidifying position within company. ● Enhanced mobile app's user interface and functionality, drastically improving Android and iOS ratings to 3.7 and 4.8, respectively.
Oct 2016 - April 2018
Director of Marketing and Design
Entangle Media
1 Years and 7 months
Pioneered design and UX department at graphics application firm, transforming company's approach to design from non-existent to industry-leading. Masterminded multifaceted client solutions, delivering social media, website enhancement, and impactful marketing materials for high-profile clients in diverse sectors including healthcare and education. ● Conceptualized and built advanced audiovisual studio from ground up, elevating company's capability to produce cutting-edge video content and sophisticated marketing materials. ● Fostered strong stakeholder relationships, translating complex concepts into compelling brand stories and bringing identity of company and diverse clientele to life.