Agency Growth, Brand & Marketing
Growing a Tampa creative agency as Director of Marketing & UX: agency brand, marketing and new service lines
At a glance
As Director of Marketing & UX, I helped grow Entangle Media from a video shop into a full-service creative agency, adding branding, web and app UX, print and social content, while marketing the agency itself and staying hands-on in the work.
The challenge
Entangle Media was known for video. To grow, it needed more services to sell, a stronger brand of its own, and a steady way to attract and keep clients.
What I led
- Expanded the agency's services into branding, web and app UX, print and social content
- Marketed the agency: intro animation, video and audio ads, studio and trial trifolds, vehicle decals
- Wrote six blog articles on video audio, lighting, white space, UI/UX and editing
- Built logos, websites and app concepts for small businesses, a real-estate listing site with CRM, and insurance clients
- Set standards for production, proofs and handoff across the team
- Stayed hands-on as designer, editor and motion artist on key accounts
The outcome
Entangle Media grew into a multi-service agency serving 15+ clients, delivering 50+ videos and 100+ design projects, with several accounts becoming long-running partnerships.
Overview
I joined Entangle Media to lead design and marketing. Beyond client work, my job was to grow the agency: add services, sharpen its brand and turn single projects into long-term accounts.
This page brings together the agency's own marketing and the smaller client projects that made up our growing service mix.
Services
Agency Marketing, Service-Line Development, Branding, Web & App UX, Print, Content
Client name
Entangle Media and small-business clients (client names withheld under NDA)
Team
Director of Marketing & UX (John Karl), agency leadership and production team
Video at the Core
Goal:
Build on the agency's strength.
Studio, green-screen and drone production
Motion graphics and medical animation
Series formats clients could renew
Brand & Print Services
Goal:
Give clients one partner for everything they print.
Logos and brand systems for local businesses
Rack cards, ads, trifolds, banners and decals
Proofs and finishes managed with print vendors
Web & App UX
Goal:
Add digital products to the service mix.
Web app, website and mobile app design
A real-estate listing site with CRM account flow
Responsive layouts from wireframe to high fidelity
A sample of client work produced at Entangle Media (client details withheld under NDA).
Final observations
Growth came from saying yes to the next need: each new service gave current clients a reason to stay and gave the agency something new to sell. Staying hands-on kept the quality high while we grew.
John Karl
19 Years • Product & UX Design Leader Leading Mobile Product for 500K+ Users
If you like what you see or have any questions, feel free to send me an email anytime.
Selected work
[2010 -2025]
