Workflow Studio
Empowering users to independently design and refine supply chain workflows for greater efficiency and agility
At a glance
Led a new self-serve studio that lets companies build their own driver workflows, reducing setup time and cost for clients.
The challenge
Custom driver workflows needed heavy service effort, which slowed clients down and added cost and friction.
What I led
Led competitive analysis, innovation labs, personas, journey mapping and high-fidelity prototypes, designing for both the client admin and the driver who uses the result.
The outcome
A scalable, industry-agnostic workflow builder that integrates with TMS platforms and the Transflo mobile ecosystem.
Overview
A streamlined environment where companies can quickly and easily create tailored workflows for their drivers—reducing time, cost, and operational friction for both clients and end users. Seamless integration with TMS platforms and the Transflo Mobile Ecosystem enhances engagement, strengthens brand loyalty, and minimizes customer frustration.
Services
Product Vision, UX Best Practice, Process Direction, Problem Statement breakdown, Product Design, Motion Design.
Competitive analysis, innovation labs, persona development, concept exploration, user flows, journey mapping, high-fidelity mockups, prototyping, asset creation, and iterative design support.
Client name
Transflo
Team
Director of Product Experience (John Karl), Sr UX Designer (Jake Cummings), UX Designer/Researcher (Kassandra Knapp), CPO (Justin King), Product Manager (Zach Elnahwy), Mobile Dev Manager (Darrel Durkie), VP of Dev (Stuart Fettinger), Stakeholders, SME's
Dashboard
The process begins with a centralized dashboard, providing visibility into existing workflows and allowing users to create new ones or remove outdated versions. Administrators can define the execution order for specific user groups and map workflows to designated account and user IDs for precise targeting and control.
JSON Mappings
Previously, setting up a new user was time-consuming and often the most challenging part of the process due to complex integrations. With Studio, integrations are streamlined—allowing you to map JSON data with a consistent and clear set of parameters. This simplifies connections between systems and delivers a smoother, more efficient experience for the end user.
Working the Workflow for Final Design and Output
Creating workflows has never been easier. With preloaded widgets, segments, CTAs, and features, you can rapidly build and preview workflows—testing exactly what the end user will experience before deployment. Once finalized, workflows can be published, prioritized, and assigned to specific user segments across your organization. The true power of Studio lies in its flexible configuration capabilities—limited only by your imagination.
Studio from the beginning to the end
Final observations
The team set out to understand the full scope of how end users would interact with the application—while also considering the needs of the secondary persona: the end user’s end user. Through strong collaboration and cross-functional engagement, we recognized that this product has the potential to extend beyond logistics and serve a broader range of industries with an agnostic, scalable approach.
John Karl
19 Years • Product & UX Design Leader Leading Mobile Product for 500K+ Users
If you like what you see or have any questions, feel free to send me an email anytime.
Selected work
[2010 -2025]
