Workflow Studio

Empowering users to independently design and refine supply chain workflows for greater efficiency and agility

User Workflow

B2C

Logistics

2025

Overview

A streamlined environment where companies can quickly and easily create tailored workflows for their drivers—reducing time, cost, and operational friction for both clients and end users. Seamless integration with TMS platforms and the Transflo Mobile Ecosystem enhances engagement, strengthens brand loyalty, and minimizes customer frustration.

Services

Product Vision, UX Best Practice, Process Direction, Problem Statement breakdown, Product Design, Motion Design.
Competitive analysis, innovation labs, persona development, concept exploration, user flows, journey mapping, high-fidelity mockups, prototyping, asset creation, and iterative design support.

Client name

Tranflo

Team

Director of PX (John Karl), Sr UX Designer (Jake Cummings), UX Designer/Researcher (Kassandra Knapp), CPO (Justin King), Product Manager (Zach Elnahwy), Mobile Dev Manager (Darrel Durkie), VP of Dev (Stuart Fettinger), Stakeholders, SME's

Dashboard

The process begins with a centralized dashboard, providing visibility into existing workflows and allowing users to create new ones or remove outdated versions. Administrators can define the execution order for specific user groups and map workflows to designated account and user IDs for precise targeting and control.

JSON Mappings

Previously, setting up a new user was time-consuming and often the most challenging part of the process due to complex integrations. With Studio, integrations are streamlined—allowing you to map JSON data with a consistent and clear set of parameters. This simplifies connections between systems and delivers a smoother, more efficient experience for the end user.

Working the Workflow for Final Design and Output

Creating workflows has never been easier. With preloaded widgets, segments, CTAs, and features, you can rapidly build and preview workflows—testing exactly what the end user will experience before deployment. Once finalized, workflows can be published, prioritized, and assigned to specific user segments across your organization. The true power of Studio lies in its flexible configuration capabilities—limited only by your imagination.

Studio from the begining to the end

Final observations

The team set out to understand the full scope of how end users would interact with the application—while also considering the needs of the secondary persona: the end user’s end user. Through strong collaboration and cross-functional engagement, we recognized that this product has the potential to extend beyond logistics and serve a broader range of industries with an agnostic, scalable approach.