Trucking Mobile Application
Drivers All-In-One Workspace Mobile Application
At a glance
From contract designer to Head of Mobile Product, I have shaped Transflo's flagship driver app at every level: strategy, design, delivery and its next AI-powered phase. It serves 500K+ drivers with 3.2M+ downloads.
The challenge
Drivers juggle scanning, loads, navigation and compliance in one app, often on the road. Long, error-prone flows slowed document submission and payment, drove support calls and held back app-store ratings. The product also needed a clear path into AI.
What I led
- Own product strategy, experience vision and roadmap, and lead key market decisions
- Led market and competitive analysis with Product and leadership teams
- Built the release process for a complex schedule across 5 platforms
- Built, mentored and led PMs, UI/product designers, researchers and dev teams; 80%+ grew into higher roles
- Redesigned registration, scanning and load workflows through discovery, journey mapping and rapid prototyping
- Turned NPS and app-store reviews into fixes that lifted ratings on iOS and Android
- Wrote the go-forward roadmap for the AI-agent phase and led AI adoption across teams
The outcome
The core document flow went from 10 steps to 3 and time-to-submit fell 70%. Ratings rose to 4.8 on iOS and 3.4 on Android, support demand dropped, and the product and teams are now set up for an AI-agent future.
Overview
Transflo Mobile+ is a configurable and driver-centric app that combines mobile scanning, telematics, load management, navigation, and communications into a single, seamless experience. It’s trusted by millions—over 3.2 million downloads—and supports major fleets across North America.
Key features include:
Unlimited Mobile Scanning: Capture, auto‑crop, compress, and submit documents like BOLs, PODs, weigh tickets, and claims with optimized image quality and minimal effort.
Loads Workflow & Messaging: Accept or decline loads, view trip details and maps, handle multi‑stop routes, and message fleet or broker contacts directly.
Integrated Navigation & Bypass Tools: Built‑in CoPilot Truck navigation with real-time traffic, routing by truck specs, and Drivewyze weigh‑station bypass alerts.
ELD/HOS Support & Telematics: Hours‑of‑Service compliance via T‑Series ELD integration, automatic duty‑status updating, plus access to advanced telematics data through ATI integration.
One‑Tap Signature & Accident Reporting: Digitally sign eBOL/ePODs, submit accident/OS&D reports with photo uploads, and track document history with confirmations.
Customizable Dashboard UI: Tailor your home screen with configurable dials, tiles, bottom‑nav menus, and voice‑activated commands via Hey Transflo.
Services
UX Redesign (Dashboard/Navigation 2018), Application Direction, Product Design, Motion Design.
Client name
Transflo
Team
Director of Product Experience (John Karl), Sr UX Designer (Jake Cummings), UX Designer/Researcher (Kassandra Knapp), Ux Designer (Emily Bashore), CPO (Justin King), Product Manager (Evan Johnson), Jr. Product Manager (Zach Elnahwy), Mobile Dev Manager (Darrel Durkie), CTO (Salem Elnahwy), VP of Dev (Ed Gutierrez), Stakeholders, SME's
Registration UX Overview
Objective:
To provide drivers and fleet users with a simple, intuitive onboarding process that gets them registered and ready to use Transflo Mobile quickly—with minimal friction and high data accuracy.
Scanning UX Overview
Purpose:
To enable drivers to quickly and accurately scan and transmit key documents (e.g., bills of lading, proof of delivery, fuel receipts) from their mobile devices, improving document turnaround time, reducing paperwork errors, accelerating payment processing, and adding requested functionality to speed up capture to confirmation.
Transflo Mobile Loads Workflow UX Overview
Purpose:
To guide drivers through the end-to-end process of managing and completing freight loads, ensuring clarity, compliance, and efficiency at every step of the journey.
Core UX Objectives
Simplify load execution from pickup to delivery
Ensure task compliance with clear prompts and checkpoints
Minimize driver distractions with intuitive, mobile-first design
Provide real-time visibility to fleets and back-office teams
Continuous Enhancement to Mobile Product
Final observations
Transflo Mobile+ is a robust, feature-rich platform designed to meet the complex demands of drivers and logistics professionals. From a UX perspective, it demonstrates a strong foundation in user-centered design, while also revealing meaningful opportunities for refinement—driven by real-world usage, evolving user expectations, and contextual insights.
John Karl
19 Years • Product & UX Design Leader Leading Mobile Product for 500K+ Users
If you like what you see or have any questions, feel free to send me an email anytime.
Selected work
[2010 -2025]
