HoneyDo Crew Website
A brand-forward website with a custom AI assistant that turns local homeowners into booked visits
At a glance
I designed and launched the HoneyDo Crew Home Services website for a Land O' Lakes, FL handyman business, then custom-built Honey, an AI virtual assistant on a Claude agentic model connected to the AMS Cloud back end. The site builds trust fast and makes pricing clear, and Honey talks with homeowners like a real person, schedules appointments, sends estimates and books the crew automatically.
The challenge
A new local handyman business had to earn homeowners' trust quickly and make it effortless to get help and an estimate, without phone tag, vague pricing or waiting until business hours.
What I led
- Shaped the brand voice and layout around one promise: "Your Honey-Do List. Done Right."
- Designed the site structure: Home, Services, About, Gallery and a focused Get a Free Quote page
- Custom-coded Honey, an AI virtual assistant on a Claude agentic model, connected to the AMS Cloud back end
- Prompted and tuned Honey to act human: warm tone, smart follow-up questions and a one-tap Call option
- Connected Honey to scheduling, estimates, crew dispatch and work notifications
- Made pricing transparent with service packages, a minimum service call and hourly labor ranges
- Added a Crew Login, so the same site hosts the crew's estimating and back-office app
The outcome
HoneyDo Crew launched with a clear, trustworthy web presence and an always-on assistant. Homeowners can chat with Honey any time, get answers, schedule a visit and receive an estimate, while the crew is booked and notified automatically and signs in to the same site to run the business.
Overview
HoneyDo Crew Home Services is a handyman business serving Land O' Lakes, FL and surrounding towns. I designed its website to do two jobs: win the trust of local homeowners and turn their honey-do lists into booked work.
The site leads with a friendly, neighborly brand, shows services and prices up front, and makes every next step one tap away. Its standout feature is Honey, a custom-coded AI virtual assistant I built on a Claude agentic model and connected to the AMS Cloud back end. Honey holds human-style conversations, answers questions, schedules appointments and sends estimates, then books the crew and sends the work notification behind the scenes. The site is also home to the crew's private Job Estimator, so the marketing site, the assistant and the business tools work as one system.
Services
Brand & Visual Design, UX Strategy, Conversational AI Design, AI Agent Development, Information Architecture, Web Design & Build, Conversion Design
Client name
HoneyDo Crew Home Services
Team
Designer & Product Lead (John Karl), HoneyDo Crew team
A Brand Homeowners Trust
Goal:
Feel like a neighbor, not a faceless contractor.
A bold hero with the promise "Your Honey-Do List. Done Right."
Real crew photography in branded shirts
Navy and honey-gold colors that carry from the logo to every button
Get a Free Quote and click-to-call right in the first view
Meet Honey: A Custom AI Virtual Assistant
Purpose:
Give every visitor a warm, human conversation at any hour, one that ends in a booked visit.
Custom-coded chat assistant, built from scratch and connected to the AMS Cloud back end
Runs on a Claude agentic model, prompted to sound like a friendly neighbor, not a script
Answers questions about services, prices and service areas in plain language
Asks smart follow-up questions, then schedules the appointment and sends the homeowner an estimate
Behind the scenes, books a crew member's visit and sends the work notification automatically
A one-tap Call button keeps a real person close, so customers always feel looked after
Services, Clear Pricing, Easy Quotes
Purpose:
Help homeowners see themselves in the work and remove the guesswork so they are ready to book.
Six service categories, each with a photo and a one-line promise
Four popular priced packages, plus custom work, a minimum service call and hourly labor shown openly
A focused quote form with a 24-hour response promise, plus a call option
Neighbor testimonials from Land O' Lakes, Wesley Chapel and Lutz
HoneyDo Crew home page and services.
Final observations
For a local service business, trust and clarity are the product. Leading with real people, honest prices and one obvious next step makes the site easy to act on. Honey takes that further: a custom AI assistant designed to feel human, so homeowners get a warm, reliable answer at any hour, and every conversation can end in a scheduled visit. Because Honey and the site are wired into the AMS Cloud back end and the crew's estimating app, each request flows straight into how the business runs, from first question to crew on the way.
John Karl
19 Years • Product & UX Design Leader Leading Mobile Product for 500K+ Users
If you like what you see or have any questions, feel free to send me an email anytime.
Selected work
[2010 -2025]
