Lakeside Resort: Brand, Video & Print Campaign
A new resort identity, location video, website and print campaign for a waterfront campground destination
At a glance
I led a full-season marketing program for a waterfront campground resort: a refreshed logo, a multi-day location shoot with drone aerials, a desktop and mobile website, and print pieces for travel guides and visitor centers.
The challenge
The resort competed for summer bookings with bigger destinations. It needed marketing that captured the feel of the place, on the water, on screen and in print, before travelers ever arrived.
What I led
- Planned the campaign and shoot schedule with the owners around peak season
- Directed a multi-day location shoot with gimbal, time-lapse and drone aerials
- Edited, color-graded and added motion titles to the resort promo video
- Designed a new main resort logo
- Designed desktop and mobile website layouts
- Designed a two-sided rack card and a full-page magazine back-cover ad, and managed proofs with printers
The outcome
The resort entered the next season with one consistent look across video, web and print, and a promo video built to drive reservations from social and the website.
Overview
A waterfront campground resort needed a season-long campaign. I led it end to end for Entangle Media, from planning and on-site direction to the final edit, the website design and press-ready print files.
Services
Campaign Strategy, Location & Drone Video, Logo Design, Web Design, Print Design
Client name
Waterfront campground resort (name withheld under NDA)
Team
Director of Marketing & UX (John Karl), Entangle Media production and design team
Location Video
Goal:
Capture the resort the way guests experience it.
Multi-day shoot: gimbal, time-lapse and drone aerials
Edit, color and animated titles
Cut for social, web and in-office screens
Print Campaign
Goal:
Reach travelers in guides, magazines and visitor centers.
Two-sided rack card
Full-page magazine back-cover ad
Proofs, sizing and finishes managed with print vendors
One Look Everywhere
Goal:
Make every touchpoint feel like the same place.
New main resort logo
Desktop and mobile website designs
Shared colors, photography and messaging across channels
Resort promo video and print campaign (client details withheld under NDA).
Final observations
Video, web and print were planned together from day one. One shoot fed every channel, which kept the budget tight and the brand consistent.
John Karl
19 Years • Product & UX Design Leader Leading Mobile Product for 500K+ Users
If you like what you see or have any questions, feel free to send me an email anytime.
Selected work
[2010 -2025]
