Marketing Platform: Web Redesign & Content Program
A responsive redesign, mobile app screens and an ongoing content program for a brand-marketing start-up
At a glance
I led the redesign of a brand-marketing platform's website and app screens, then kept the client publishing with a recurring content program: a video ad, holiday campaigns and blog-to-social graphics.
The challenge
The platform helps businesses publish their brand across the web, but its own site and app didn't explain that clearly, and it needed steady content to stay visible.
What I led
- Redesigned the website and app screens to explain the product in one glance
- Designed responsive layouts and the onboarding and membership flow
- Produced a video ad for the launch of the redesign
- Turned a one-time project into a year-long content retainer
- Created holiday campaigns, content graphics and blog-to-social posts
The outcome
The client launched a clearer site and app, and the year-long content partnership became recurring revenue for Entangle Media.
Overview
A brand-marketing start-up asked Entangle Media to redesign its site. I led the redesign, then grew the relationship into a year-long content program that kept the client publishing every week.
Services
Web Redesign, Mobile UI, Video Ad, Content Graphics, Social Content
Client name
Brand-marketing platform (name withheld under NDA)
Team
Director of Marketing & UX (John Karl), Entangle Media production and design team
Explain the Product Fast
Goal:
Show what the platform does on the first screen.
Simple diagram: your brand flowing to every channel
Responsive layouts for desktop and mobile
Clear membership and sign-up path
App Screens
Goal:
Carry the same clarity into the product.
Onboarding carousel and membership flow
Consistent buttons, icons and color
Designed for one-handed mobile use
Content That Keeps Going
Goal:
Keep the brand visible every week.
Video ad for the redesign launch
Holiday cards and seasonal campaigns
Blog-to-social graphics on a regular schedule
Marketing platform mobile app screen (client details withheld under NDA).
Final observations
The redesign opened the door; the content program kept it open. Treating the client as an ongoing partner, not a one-off project, is how the agency grew recurring revenue.
John Karl
19 Years • Product & UX Design Leader Leading Mobile Product for 500K+ Users
If you like what you see or have any questions, feel free to send me an email anytime.
Selected work
[2010 -2025]
